The Power of Two Words: How Intentional Communication Drives Impact

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Your Just Need Two Words

No one likes someone who waffles on for ages when making a speech, and as a leader we need to ensure that we don’t waffle. Talking causes the intention and meaning behind what you are saying to be lost.

Having picked up a book recently that inspired this, I thought lets talk about why you only need two words.

Be Intentional

Using only two words, rather than rambling on for thousands, means you have to be intentional! You have to reduce what you are saying to be concise and clear, in just two words. You have to be intentional in choosing your two words.

Ask yourself, what message do I want to get across and to whom? This will help you to narrow down your words to which two words will directly convey your message to the right people in your audience.

Most Impact

Two words can have far greater impact than a thousand words, just like how TNT powder in an explosive will make a much bigger blast than the same powder spread over an entire rugby field. Intentional words in small phrases can make the most impact.

Think about all the great movie lines, they are all short word phrases. You want your audience to remember what you say with the same ease, so stick to two words.

To Start?

To start using two words over paragraphs, there are two steps to take:

  1. Awareness – why do you want to make an impact and to who?
  2. Find Your Two Words – what two words will resonate with your audience and your message.

And if you are not planning a presentation, then start choosing two words for each day based on your learnings from the day. Summarize your day into two words and this will help you be more precise and concise.

Be intentional.

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